There are 15 to 90-second looping videos in reels. The videos mimic TikTok’s addictive, short-form content. Instagram Reels are well-known for their engagement benefits for new brands. You can make them quickly!
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- Social media has created a habit of obtaining information in bite-sized pieces. This video content will keep the targeted audience’s attention for about eight seconds.
- The popularity of short-form videos is undeniable since reels boost reach and engagement. Reels and TikTok are alike in this regard. Instagram Reels account for 20% of all Instagram activity.
- Another underrated benefit of Reels is their resource efficiency. Reels can still be created without a large budget or much time. All you need is a smartphone to initiate. Small and large brands can now compete on an equal footing.
- When creating content for Instagram, unless you’re posting a selfie or photograph, you must design a graphic, then upload it to Instagram. Reels allow you to create videos on the platform and add text.
- You will likely show your face nine out of ten when creating Reels. Using this method, you can humanize the brand. The consumer wants to be treated like a human, not another sale. This demand requires businesses to create relationships and communities online, and Reels is your one-way ticket to success.